WiFi used to be just a luxury, but in today’s mobility-driven workplaces, a reliable WiFi connection is a crucial tool for doing business. Employees don’t want to be glued to their desks, and customers expect a wireless connection everywhere they go — from coffee shops to healthcare centers to government offices.
Despite employee and customer expectations, many businesses are still reluctant to commit a portion of their IT budgets toward high-speed wireless connectivity. What can convince these businesses that WiFi makes a difference in productivity and profitability?
A Competitive Advantage
Employee and customer satisfaction are determinants of productivity and profitability. If employees who are on the go can log on to the company network any time, there is no time lost waiting for pages to load. Web-based companies with virtual offices and online stores stand to benefit the most. Order fulfillment and response times are faster, leading to more dollars added to the bottom line.
A big advantage of WiFi is increased time for clients to linger on the premises of a business while they stay connected. They are bound to spend more than they originally intended in appreciation of being connected. Millennials are always hanging on to their phones to follow up on an unfinished task during lunch hour, for instance, or to check on their social media accounts.
WiFi as a Service
Business leaders recognize that WiFi is an important service that should be handled by experts. Emerging “as a Service” models are high-speed cloud-based solutions offered by experienced service providers. They are quick and easy to deploy and manage, and allow businesses with limited IT resources to gain reliable wireless connectivity across disparate locations without the need for in-house staff.
Services offered include wireless local area network configuration, network implementation, management, and maintenance. The WiFi network can also be controlled to accumulate customer data, identify customers’ behavioral patterns, gain insights into what they need and want, and engage them with relevant information like ads, specials, and add-ons.
Slow WiFi Is as Bad as No WiFi
For business purposes, WiFi should be fast and reliable. Consumers check their mobile devices more than a hundred times a day on average. Nothing frustrates them more than failing to connect again and again due to slow Wi-Fi.
More and more businesses are realizing the importance of offering WiFi services to their customers. To learn more about how high-speed WiFi can boost your business, contact us at Copper State Communications for a no-commitment session.