Mobility has become a large part of personal and business life. Whether it is geared toward customer satisfaction, employee needs, productivity, reduced costs, or improved organizational performance, mobile technology has a significant impact on the enterprise as a whole.
The growing acceptance of mobility in the workplace cannot be ignored. Workers want to be productive inside and outside of the workplace. Similarly, customers everywhere are becoming more reliant on mobile devices to get instant information on the products and services they want to buy and the brands they want to transact with. The enterprise wants to address employee needs, acquire and retain customers, and improve its bottom line. Clearly, employees, customers, and the enterprise stand to benefit from an effective mobility initiative.
A Mobile Strategy Creates a More Engaged Workforce
Employee discontent is a silent traitor that many business leaders seem to give little importance to. An unhappy employee is an unproductive employee. In a massively connected and mobile world, employees are increasingly clamoring for a more flexible work environment.
A worldwide survey by the Economist Intelligence Unit (EIU) observed a link between employee engagement and a mobile environment. 1,865 employees were surveyed, and the following findings show that working in a mobile environment improved their productivity and creativity and increased their loyalty under the following working conditions:
- 49% – working anywhere, anytime
- 38% – ability to collaborate
- 42% – rapid access to mobile information
- 29% – workplace freedom
The increase of employee engagement was measured as follows:
- 16% – productivity
- 18% – creativity
- 23% – satisfaction
- 21% – loyalty
A Mobile Strategy Builds Customer Relationships
Mobile technology as a marketing strategy is an effective tool to deliver a seamless customer experience from discovery to purchase. As the enterprise network captures all the vital information on customers, marketers can then follow through the entire consumer buying lifecycle.
Every company’s goal is a larger customer base and more loyal customers. Offering innovative mobile applications is a compelling solution to creating breakthrough relationships and retaining the loyalty of old ones. An attractive characteristic of mobile applications that marketers should leverage is their close relevance to emerging generations and their affinity to social media.
Mobile Technology as a Business Initiative
As people and things are increasingly going mobile, businesses are finding new and interesting ways of using their mobile strategy to gain increased value for their brand. With 87% of the population using mobile devices, there is no excuse for companies to not notice this opportunity to gain actionable information on which to build a more agile and competitive company.
Developing a business mobile strategy and the applications that may follow is not an easy task. But one thing is sure – not developing one is a big step backward. Wherever you are on your mobile journey, contact us at Copper State Communications to learn more about how we can help your company.